The team, behind your team.

Chris Godwin, Chief Executive Officer



Chris was born and raised in Memphis, TN. Chris was a 4 year varsity letterman at Christian Brothers High School, and helped lead the “Brothers” to back to back State Championships concluding both championship seasons with a national ranking in the top 25 as rated by ESPN and Baseball America. During his high school summer years, Chris played for the Dulin's Dodgers out of Memphis, TN.  Following high school, Chris played collegiately at various levels from Union University (NAIA) to Jackson State Community College (JUCO) to University of Memphis (D-1). Additionally, Chris played in the Northwoods League for the Thunder Bay Border Cats in Thunder Bay, Ontario. Chris had the opportunity to play in the Minnesota Twins minor league system; unfortunately, due to a nagging shoulder injury following shoulder surgery, his playing career was cut short.

Following Chris’ playing career, he moved to Dallas, TX in December 2005 and worked in various roles with Bank of America from 2005 through 2013. After playing for and learning from great coaches like Charlie Lea, Dave Anderson, Tim Dulin, Joe Platt, and George Sykes, to name a few, Chris began his “new baseball career” in 2009 by getting involved in coaching and providing private instruction to kids around Dallas, TX. Finding a new love for the game and a passion for helping, guiding, and mentoring kids, Chris took his outlook on baseball to a completely different level.  In 2014, Chris was selected to coach with USA Baseball National Team Identification Series.  In 2015, Chris led the 13u North Texas Team USA to a Silver Medal.  In addition to his role with Diamond King Baseball Academy,   Chris also serves as the Chief Financial Officer for Kelley Bats, National Sales Manager of Herring Bank, VP Sales & Marketing of Black Tie Moving as well as President of the University of Memphis Alumni Association – Dallas Chapter.

   Hitting/Mental Training

 Hitting/Mental Training

Steve Hecht, Director of Player Development

As a Performance Coach, Steve prepares athletes and coaches to succeed from the inside out. Mental and emotional tools and training are essential for maximizing performance potential. The Hecht Effect provides athletes and coaches a path to mental and emotional success. He provides tools and techniques that help athletes and coaches immediately and consistently perform at a higher level.

Steve has coached in the Major Leagues with the Texas Rangers and Seattle Mariners, after playing 9 seasons of professional baseball. He has worked with numerous Major League and minor league coaches and players, as well as coaches and athletes from a variety of sports. Steve enjoys instructing coaches and athletes at every level. He teaches athletes and teams specific skills relevant to their sport.  Steve has served as the Baltimore Orioles Mental Performance Coach for the last 2 seasons.   

Steve Hecht was drafted out of high school by the Pittsburgh Pirates in the 13th round, but he declined the offer and chose instead to play at the Division I collegiate level. Drafted again in the 5th round in 1987 by the San Francisco Giants, he played 9 years of professional baseball.  In 1987 he was honored to be a part of the Silver Medal winning USA Pan-American Baseball Team. In 1989, he was a California League All-Star and the All-Star MVP. In 1990, he was a Texas-League All-Star prior to being traded to the Montreal Expos. He retired as a player in 1996.

Steve has a Bachelor’s degree in Psychology, an MA in Management and is currently working on a PhD. in Psychology and Behavioral Medicine. As a Sports Performance Coach and Organizational Training Consultant, he has worked with coaches, players, and executives from various organizations and corporations.  He has also authored and published the successful online personality assessment as well as The Hecht Effect.  

The Hecht Effect is a book that was developed in locker-rooms, clubhouses, and on athletic fields for athletes and coaches. Steve has been in baseball for 30 + years, both as a player and Major League Coach. The Hecht Effect is an intense focus of what works to improve athletic performance at the highest level. Athletes and coaches learn "how" to enhance performance, while the "why" becomes secondary to results.


Jason Powell, General Manager

Jason grew up in Texas and has been around the game of baseball for over 30 years. Jason played collegiately at Paris Junior College and Northeast Louisiana University (now known as University of Louisiana – Monroe). Following his college career, Jason continued to play competitve baseball in local leagues such as DABA (Dallas Amateur Baseball Association) and NABA (National Adult Baseball Association). Jason will be running all day to day operations.




Jorge Hernandez, Instructor

Jorge Hernandez coaching background includes assistant coaching positions at the University of Mobile from 1993 – 2001 and Texas A & M University -Corpus Christi Tx from 2001 – 2003.  Jorge then went on to coach the  Pensacola Pelicans Independent League from 2003- 2005 followed by a coaching position at  the University of West Florida from 2005 – 2007.  In 2007, Jorge joined the Florida Marlins organization as a hitting coach for 2 seasons.  Over the last 5 years, Jorge has been a minor league manager with the Florida Marlins.  Recently, Jorge was promoted to Infield Coordinator  with the responsibility of overseeing all infielders in the Florida Marlins minor league system.  Jorge was recognized as the Florida Marlins Development Coach of the Year in 2009 followed by the Gulf Coast League Manager of the Year in 2010.   For private instruction rates, please click the “Services” tab, then the “Lessons” subtab.

Gil Bustillos, Instructor

Gil playerd high school baseball at Newman Smith High School where he was 2 time All District Selection, District MVP and and All State Selection. Post high school, Gil played a various colleges from North Central Texas College as well as Navarro College where he was named NJCAA All Conference, All Region and All American. Gil finished his career at UT-Arlington. Following his collegiate career, Gil has continued his passion and love for the game of baseball by providing excellent private instruction. Additoinally, Gil has coached in various different selection organizations, most recently, the Dallas Tigers. For private instruction rates, please click the “Services” tab, then the “Lessons” subtab.



Katie Purcell, Softball Instructor

After living in Maryland most of her childhood, Katie and her parents moved to Plano where Katie finished high school at Plano West who she helped lead to the Region I Semifinals for the first time in school history. Following her high scool career, Katie went on to play Division I softball at Towson University where she started as a freshman. After Katie concluded her softball playing career, she continued to thrive in the classroom as she went on to graduate from the University of Oklahoma with a degree in Commnications and a minor in Business.

Katie served four seasons with the Texas Rangers, coordinating all corporate camps and clinics on and off the big league field, in addition to serving as the “ball girl” in 2012. Currently, Katie works for the Dallas Stars where she is the Executive Assistant to the GM and Hockey Operations. Katie’s mindset: she wants hitters that are eager to learn, work hard, and advance not only their hitting but their state of mind as an athlete. For private instruction rates, please click the “Services” tab, then the “Lessons” subtab.

Will Calhoun, Instructor

Will Calhoun was born and raised in Duncanville, Texas and graduated High School from Duncanville High School. Will hit .345 as a senior and was named All-District on the mound and he posted a 1.80 ERA with 96 strikeouts.

As a freshman Will attended Paris Junior College finishing with a .283 batting average with 2 home runs and driving in 22 runs at the plate. On the mound he recorded a 4-2 record in 66 innings and a 3.27 ERA.

In his sophomore season Will attended Howard College. He was a NJCAA First Team All-American and helped lead Howard College to a 63-1 record including a 57-0 start. Will helped the Hawks win the 2009 National Championship and was the winning pitcher in the title game over Santa Fe College. He was voted Rawlings Big Stick award winner for the Southwest Region with a .527 batting average. Will had 38 extra base hits including 25 doubles and 10 home runs with an on base percentage of .583. He was also stellar on the mound for the Hawks posting a .337 ERA in 26.2 innings of work. He struck out 21 while only walking eight and posted an 8-0 record while recording 3 saves. After Junior College, Will’s carrier continued at Abilene Christian University.  In his first season with the Wildcats, Will earned Daktronics All-America honors and ABCA First Team All-Region accolades. He led ACU in batting average at .413 finishing with 11 homeruns and 53 RBIs and was second on the team in hits with 95 runs scored, and                                                                                             total bases (150). Will also earned his due on the mound going a baffling 5-1 on the season finishing with a 5.10 ERA in 11 starts in 65 1/3                                                                                     innings of work. He struck out 49 while only walking 22 and he was also named First Team All-LSC Designated Hitter.

During his second season at ACU, Will was awarded his second NCAA All-American award leading ACU in batting average for the                                                                                            second year in a row posting a .431 batting average with 2 home runs and 20 doubles while driving in a team leading 41 RBIs. Will also                                                                                        posted a 7-2 record on the mound with a 6.46 ERA striking out 34 in 46 innings of work.

After college Will continued his career playing for the Fort Worth Cats in the American Association of Independent Professional                                                                                                    Baseball. Will was signed as a pitcher /outfielder, but spent most of the season as the starting third baseman. Batting leadoff for the Cats                                                                                      he maintained a .331 batting average. During the season Will also posted a 2-2 record on the mound with a 6.87 ERA.

For the last 4 years Will has continued his love and passion for the game of baseball by coaching for the Dallas Tigers and giving private                                                                                      instruction for hitting and pitching.